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Communication in industrialising countries
Jefkins, Frank W.; Ugboajah, Frank - 1986
Persistent link: https://www.econbiz.de/10000706608
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Public relations in world marketing
Jefkins, Frank W. - 1966
Persistent link: https://www.econbiz.de/10000568412
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The value of ambient communication from a consumer perspective
Rosengren, Sara; Modig, Erik; Dahlén, Micael - In: Journal of marketing communications 21 (2015) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
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Facing clutter : on message competition in marketing communications
Rosengren, Sara - 2008
Persistent link: https://www.econbiz.de/10003814411
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Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609