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When less is more : data and power in advertising experiments

Johnson, Garrett A.; Lewis, Randall A.; Reiley, David H. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 43-53

Persistent link: https://www.econbiz.de/10011645746

Exploring readers' evaluations of native advertisements in a mobile news app

Krouwer, Simone; Poels, Karolien; Paulussen, Steve - In: Journal of media business studies 16 (2019) 2, pp. 77-94

Persistent link: https://www.econbiz.de/10012176968

Consumer privacy choice in online advertising : who opts out and at what cost to industry?

Johnson, Garrett A.; Shriver, Scott K.; Du, Shaoyin - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 33-51

Persistent link: https://www.econbiz.de/10012183069

The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites

Zarouali, Brahim; Poels, Karolien; Walrave, Michel; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 316-335

Persistent link: https://www.econbiz.de/10012200249

Article or ad? Readers' recognition and evaluations of native advertisements on online news websites

Krouwer, Simone; Poels, Karolien - In: Challenges in an age of dis-engagement, (pp. 17-30). 2017

Persistent link: https://www.econbiz.de/10011688264

Ghost ads : improving the economics of measuring online ad effectiveness

Johnson, Garrett A.; Lewis, Randall A.; Nubbemeyer, Elmar I. - In: Journal of marketing research : JMR 54 (2017) 6, pp. 867-884

Persistent link: https://www.econbiz.de/10011784982

Consumer privacy choice in online advertising : who opts out and at what cost to industry?

Johnson, Garrett A.; Shriver, Scott; Du, Shaoyin - 2017

Persistent link: https://www.econbiz.de/10011800486

When less is more : data and power in advertising experiments

Johnson, Garrett A.; Lewis, Randall A.; Reiley, David H. - 2015

Yahoo! Research partnered with a nationwide retailer to study the effects of online display advertising on both online and in-store purchases. We use a randomized field experiment on 3 million Yahoo! users who are also past customers of the retailer. We find statistically significant evidence...

Persistent link: https://www.econbiz.de/10011807825

Ghost ads : improving the economics of measuring online ad effectiveness

Johnson, Garrett A.; Lewis, Randall A.; Nubbemeyer, Elma I. - 2017

Persistent link: https://www.econbiz.de/10011807943

Play Buddies or Space Invaders? : player's attitudes toward in-game advertising

Poels, Karolien; Janssens, Wim; Herrewijn, Laura - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 204-218

Persistent link: https://www.econbiz.de/10009778524