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~person:"Johnson, Justin P."
~subject:"Advertising"
~subject:"Werbung"
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Premiummarke - quo vadis?
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Johnson, Justin P.
Pepels, Werner
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On the simple economics of advertising,
marketing
, and product design
Johnson, Justin P.
;
Myatt, David P.
- In:
The American economic review
96
(
2006
)
3
,
pp. 756-784
Persistent link: https://www.econbiz.de/10003349278
Saved in:
2
On the simple economics of advertising,
marketing
, and product design
Johnson, Justin P.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001920902
Saved in:
3
On the Simple Economics of Advertising,
Marketing
, and Product Design
Myatt, David P.
;
Johnson, Justin P.
-
Department of Economics, Oxford University
-
2004
design; advertising,
marketing
and sales advice; and the construction of quality-differentiated product lines. We also …
Persistent link: https://www.econbiz.de/10005090674
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