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Marketing theory : classic and contemporary readings
Sheth, Jagdish N.; Garrett, Dennis E. - 1986
Persistent link: https://www.econbiz.de/10000717686
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Brickbats and bouquets for marketing
Kitchen, Philip J.; Sheth, Jagdish N. - In: European journal of marketing : EJM 50 (2016) 11, pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald - 2018
-- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory …
Persistent link: https://www.econbiz.de/10011801704
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Marketing theory
Zaltman, Gerald; Kohli, Ajay Kumar; Deshpandé, Rohit; … - 2018
Persistent link: https://www.econbiz.de/10011900067
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Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth
Sheth, Jagdish N. (honouree); Parvatiyar, Atul (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10011913572
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The future of marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337116
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Handbook of relationship marketing
Sheth, Jagdish N. (ed.) - 2000
Persistent link: https://www.econbiz.de/10001421986
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Peter Drucker on marketing : an exploration of five tenets
Uslay, Can; Morgan, Robert; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
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Toward an integrative theory of marketing
Parvatiyar, Atul; Sheth, Jagdish N. - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 432-445
Persistent link: https://www.econbiz.de/10012819690