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~person:"Keller, Kevin Lane"
~subject:"Markenartikel"
~subject:"United States"
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Markenartikel
United States
Consumer behaviour
28
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28
Brand management
20
Markenführung
20
Brand
12
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Keller, Kevin Lane
Gupta, Rangan
79
Baghestani, Hamid
31
Marcellino, Massimiliano
27
Diebold, Francis X.
25
Rossi, Barbara
24
Dawes, John
23
Pierdzioch, Christian
23
Han, Heesup
22
Kilian, Lutz
22
Lusk, Jayson L.
22
Phau, Ian
22
Watson, Mark W.
22
Ravazzolo, Francesco
21
Timmermann, Allan
21
Sarkar, Abhigyan
19
Swanson, Norman R.
19
Fournier, Susan
18
Stock, James H.
18
Balcilar, Mehmet
17
Clark, Todd E.
17
Fetscherin, Marc
17
Hildebrandt, Lutz
17
Miller, Stephen M.
17
Clements, Michael P.
16
Dubé, Jean-Pierre
16
Franses, Philip Hans
15
Ghysels, Eric
15
Goldsmith, Ronald E.
15
McCracken, Michael W.
15
Paap, Richard
15
Stavins, Joanna
15
Bronnenberg, Bart J.
14
Diamantopoulos, Adamantios
14
Einav, Liran
14
Guo, Hui
14
Huber, Frank
14
Jang, Soocheong
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
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The journal of brand management : an international journal
2
Financial Times handbook of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
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Journal of marketing communications
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Journal of the Academy of Marketing Science
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Measuring and managing brands
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ECONIS (ZBW)
14
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1
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
2
Memory in advertising : the effect of advertising memory cues on brand evaluations
Keller, Kevin Lane
-
1986
Persistent link: https://www.econbiz.de/10000789153
Saved in:
3
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Saved in:
4
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
5
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
6
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
7
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 29-56
Persistent link: https://www.econbiz.de/10003813588
Saved in:
8
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
9
Consumer brand relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
10
The brand report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
Saved in:
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