Many purchase decisions involve groups of individuals. In marketing literature, a majority of the studies related to …

governance structure for constraining opportunism within marketing channels. These approaches generally assume that marketing … important to identify conditions in which opportunism likely occurs.The present research argues that marketing channel managers …. The individual-level analysis treats marketing channel managers as a heterogeneous population and investigates the impact …

these findings for marketing researchers and managers are presented along with suggestions for further research. …

comprehensive meta-analysis of destination resort literature. The second study's purpose was to explore operational and marketing … community/region, and operations/management. In the second study, current operational techniques and marketing trends in resorts … of marketing interest emerged. Overall these resorts are very homogenous with the family/team concept driving operations …

(variables) among those seven subjects. In the second study, current marketing trends and brand extension techniques in …

and meeting planners in order to figure out the more comprehensive picture of their marketing communication activities. By … Internet as a communication and marketing tool in the workplace. In regard to the model development, individual factors and … intention was also consistent with the previous IT researches. In all, this study provided more comprehensive marketing and …

travel products of low and high complexity. Marketing and theoretical implications followed by future research suggestions … of theories across consumer behavior, e-commerce and tourism marketing. Thereafter, the framework is validated using …