Narrow search
Showing 1 - 10 of 11
Cover Image
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Cover Image
Measuring trust in advertising : development and validation of the ADTRUST scale
Soh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 83-103
Persistent link: https://www.econbiz.de/10003863807
Cover Image
The content of cosmetic surgery advertisements placed in large city magazines, 1985 - 2004
Hennink-Kaminski, Heidi; Reid, Leonard N.; King, Karen … - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 41-57
Persistent link: https://www.econbiz.de/10008822601
Cover Image
Are nutrient-content claims always effective? : match-up effects between product type and claim type in food advertising
Choi, Hojoon; Paek, Hye-jin; King, Karen Whitehill - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 421-443
Persistent link: https://www.econbiz.de/10009744448
Cover Image
Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.; King, Karen Whitehill; Martin, Hugh J.; … - In: The journal of media economics 18 (2005) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Cover Image
The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin; King, Karen Whitehill - In: International journal of advertising : the review of … 40 (2021) 7, pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Cover Image
Putting things into context : a meta-analysis of media context effects on attitudinal outcomes
Kwon, Eun Sook; Nyilasy, Greg; King, Karen Whitehill; … - In: Journal of advertising 50 (2021) 3, pp. 330-347
Persistent link: https://www.econbiz.de/10012607910
Cover Image
Brands, friends, & viral advertising : a social exchange perspective on the ad referral processes
Hayes, Jameson L.; King, Karen Whitehill; Ramirez, Artemio - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 31-45
Persistent link: https://www.econbiz.de/10011615959
Cover Image
Impact of media context on advertising memory : a meta-analysis of advertising effectiveness
Kwon, Eun Sook; King, Karen Whitehill; Nyilasy, Greg; … - In: Journal of advertising research 59 (2019) 1, pp. 99-128
Persistent link: https://www.econbiz.de/10012007147
Cover Image
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki; King, Karen Whitehill - In: Psychology & marketing 35 (2018) 10, pp. 715-726
Persistent link: https://www.econbiz.de/10011970116