Überblick zum State of the Art. Es zeigt Managementinstrumente und erfolgreiche Fallstudien für Business Model Management …

Chair in Management, Claremont Graduate University „In his book ‘Digital Business’, Bernd Wirtz addresses the anatomy of …

Fallstudien für Business Model Management (Verlagstext) …

Part A - Business models as a management concept -- Introduction -- The business model concept -- Business model … -- Business model innovation -- Part C - Business model management -- Introduction -- Types of business model management -- Design …This textbook on business model management explores the importance of business models as a management concept, and …

Foundations of media management -- Characteristics of media management -- Value-creation systems of media enterprises … -- Functions of media management -- Business models and value creation in the newspaper and magazine market 126 -- Business models … the Internet market -- International media management -- Integrated media conglomerates and cross-media -- Case Studies. …