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Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.; Eagle, Lynne C. - 2001
Persistent link: https://www.econbiz.de/10001650592
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Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna; Kitchen, Philip J.; Panopoulos, … - In: Journal of promotion management : JPM 22 (2016) 5, pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
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Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.; Burgmann, Inga - In: Journal of business strategy 36 (2015) 4, pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
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A reader in marketing communications
Kitchen, Philip J. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004833119
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A reader in marketing communications
Kitchen, Philip J. (ed.) - 2005 - 1. publ.
Persistent link: https://www.econbiz.de/10013488424