Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kloss, Ingomar"
~person:"Wilbur, Kenneth C."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbung
37
Advertising
32
Internet marketing
13
Online-Marketing
13
Advertising effects
12
Werbewirkung
12
Deutschland
9
Theorie
9
Germany
8
Theory
8
Consumer behaviour
7
Konsumentenverhalten
7
Fernsehwerbung
5
Television advertising
5
Lehrbuch
4
Preismanagement
4
Pricing strategy
4
Brand
3
Internationaler Vergleich
3
Internationalisierung
3
Markenartikel
3
Mobile Marketing
3
Mobile marketing
3
Search engine
3
Suchmaschine
3
Television
3
Werbemarkt
3
Werbewirtschaft
3
Advertising regulation
2
Blockchain
2
Brand image
2
Brand management
2
Distribution channel
2
Fernsehen
2
Industrie
2
Kino
2
Manufacturing industries
2
Markenführung
2
Markenimage
2
Marketing management
2
more ...
less ...
Online availability
All
Free
10
Undetermined
9
Type of publication
All
Book / Working Paper
24
Article
13
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Lehrbuch
6
Textbook
6
Bibliografie enthalten
2
Bibliography included
2
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Handbook
2
Handbuch
2
Sammelwerk
2
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
more ...
less ...
Language
All
English
25
German
12
Author
All
Kloss, Ingomar
Wilbur, Kenneth C.
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
40
Taylor, Charles Raymond
39
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
27
Septianto, Felix
27
Okazaki, Shintaro
26
Rosengren, Sara
26
Saffer, Henry
26
Hundhausen, Carl
25
Bruhn, Manfred
24
Pepels, Werner
24
Sethi, Suresh
24
Yoon, Sukki
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Castronova, Edward
21
Kinnucan, Henry W.
21
Terlutter, Ralf
21
Huh, Jisu
20
Mueller, Barbara
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Carlson, Les
18
Choi, Yung Kyun
18
Dens, Nathalie
18
Ford, John B.
18
Hackley, Christopher E.
18
Schlosser, Rainer
18
Campbell, Colin L.
17
Jullien, Bruno
17
more ...
less ...
Published in...
All
Journal of marketing
4
WiSo-Lehr- und Handbücher
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Advertising worldwide : advertising conditions in selected countries
1
Der Betriebswirt : Management in Wissenschaft und Praxis
1
Forthcoming, Management Science
1
Handbook of media economics ; volume 1
1
International journal of advertising : the quarterly review of marketing communications
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
WiSo-Lehr- und -Handbücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
32
USB Cologne (EcoSocSci)
4
EconStor
1
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Werbung
: Lehr-, Studien- und Nachschlagewerk
Kloss, Ingomar
-
2003
Persistent link: https://www.econbiz.de/10011902322
Saved in:
2
Werbung
: Lehr-, Studien- und Nachschlagewerk
Kloss, Ingomar
-
1998
Persistent link: https://www.econbiz.de/10000647831
Saved in:
3
Implementierung des Werbecontrolling
Kloss, Ingomar
- In:
Der Betriebswirt : Management in Wissenschaft und Praxis
48
(
2007
)
3
,
pp. 8-13
Persistent link: https://www.econbiz.de/10003586720
Saved in:
4
Werbung
: Handbuch für Studium und Praxis
Kloss, Ingomar
-
2012
-
5., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10009381643
Saved in:
5
The effectiveness of post-release movie advertising
Rennhoff, Adam D.
;
Wilbur, Kenneth C.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10009154731
Saved in:
6
Should ad spending increase or decrease before a recall announcement? : the marketing-finance interface in product-harm crisis management
Gao, Haibing
;
Xie, Jinhong
;
Wang, Qi
;
Wilbur, Kenneth C.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 80-99
Persistent link: https://www.econbiz.de/10011372420
Saved in:
7
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
8
Price advertising by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
9
Werbung
: Handbuch für Studium und Praxis
Kloss, Ingomar
-
2007
-
4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10003400625
Saved in:
10
Advertising in Germany
Kloss, Ingomar
- In:
Advertising worldwide : advertising conditions in …
,
(pp. 118-148)
.
2001
Persistent link: https://www.econbiz.de/10001599400
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
