Similar Search Results

Woodside, Arch G. (contributor); Ko, Eunju (contributor) - 2013

Luxury Fashion and Culture focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as well as whom they are not both within and across cultures. Luxury fashion...

Persistent link: https://www.econbiz.de/10012050438

What is a luxury brand? : a new definition and review of the literature

Ko, Eunju; Costello, John P.; Taylor, Charles Robert - In: Journal of business research : JBR 99 (2019), pp. 405-413

Persistent link: https://www.econbiz.de/10012023668

Staging luxury experiences for understanding sustainable fashion consumption : a balance theory application

Han, Jinghe; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 74 (2017), pp. 162-167

Persistent link: https://www.econbiz.de/10011675566

Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand

Kim, Angella J.; Ko, Eunju - In: Journal of business research : JBR 65 (2012) 10, pp. 1480-1486

Persistent link: https://www.econbiz.de/10009620137

Fashion marketing of luxury brands : recent research issues and contributions

Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 65 (2012) 10, pp. 1395-1398

Persistent link: https://www.econbiz.de/10009620256

Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Kin, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 350-364

Persistent link: https://www.econbiz.de/10010408194

When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands

Hwang, Yookyung; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 67 (2014) 9, pp. 1912-1920

Persistent link: https://www.econbiz.de/10010379207

The metaverse experience in luxury brands

Jiang, Qi; Kim, Miyea; Ko, Eunju; Kim, Kyung Hoon - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2501-2520

Persistent link: https://www.econbiz.de/10014430263

The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention

Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512

Persistent link: https://www.econbiz.de/10014369363

The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers

Pang, Wonbae; Ko, Eunju; Cho, Minjung - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 123-142

Persistent link: https://www.econbiz.de/10014511622