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Determinants of physicians' purchase intention for innovative services : integrating professional characteristics with technology acceptance model and theory of planned behaviour
Kostopoulos, Giannis; Rizomyliotis, Ioannis; … - In: International journal of innovation management 19 (2015) 2, pp. 1-25
Persistent link: https://www.econbiz.de/10011309430
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Reassessing the effect of colour on attitude and behavioural intentions in promotional activities : the moderating role of mood and involvement
Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; … - In: Australasian marketing journal 26 (2018) 3, pp. 204-215
Persistent link: https://www.econbiz.de/10011954209
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On the determinants of online short videos' effectiveness relative to parents' attitudes, behavioural intentions and consideration of alternatives
Konstantoulaki, Kleopatra; Rizomyliotis, Ioannis; … - In: Review of marketing science 20 (2022) 1, pp. 63-82
Persistent link: https://www.econbiz.de/10013447850
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Social media engagement and the determinants of behavioural intentions of university online programme selection : the moderating role of mindfulness
Konstantoulaki, Kleopatra; Rizomyliotis, Ioannis; Cao, Yifei - In: Corporate communications : an international journal 27 (2022) 3, pp. 457-469
Persistent link: https://www.econbiz.de/10013384918