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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1996 - 5th ed
Persistent link: https://www.econbiz.de/10000549498
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Die Strategien im Marketing
Pepels, Werner - 1993
Persistent link: https://www.econbiz.de/10000111831
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Marketing management and strategy : a reader
Kotler, Philip (ed.); Cox, Keith (contributor) - 1980 - Rev. ed.
Persistent link: https://www.econbiz.de/10000582543
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Strategies for high market-share companies
Bloom, Paul N.; Kotler, Philip - In: Sunrise ... sunset : challenging the myth of industrial …, (pp. 501-514). 1985
Persistent link: https://www.econbiz.de/10001933002
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Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip; Caslione, John A. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003803407
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Chaotics : Management und Marketing für turbulente Zeiten
Kotler, Philip; Caslione, John A. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003836897
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Marketingeffizienz - Kosten senken und Erlöse steigern
Pepels, Werner (ed.); Balz, Ulrich (contributor) - 2013 - 2. Aufl.
Persistent link: https://www.econbiz.de/10010194565
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Organisation in Marketing und Vertrieb
Pepels, Werner (ed.); Busch, Stefan (contributor) - 2013 - 3. Aufl.
Persistent link: https://www.econbiz.de/10009782192
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Kosten senken und Leistungen steigern durch marktorientiertes Kostenmanagement
Vollmuth, Hilmar J. (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001689623
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Marketing for hospitality and tourism
Kotler, Philip; Bowen, John T.; Makens, James C. - 2014 - 6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009728236