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~person:"Kotler, Philip"
~person:"Whittington, Richard"
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Kotler, Philip
Whittington, Richard
Meffert, Heribert
222
Bruhn, Manfred
199
Pepels, Werner
134
Kleijnen, Jack P. C.
128
Irwin, Scott H.
94
Homburg, Christian
85
Hitt, Michael A.
80
Fritz, Wolfgang
79
Sutherland, Holly
79
Wiedmann, Klaus-Peter
76
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73
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73
Belz, Christian
72
Kaiser, Harry M.
70
Wilson, William W.
70
Hinterhuber, Hans H.
63
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63
Tomczak, Torsten
62
Good, Darrel L.
61
Müller-Stewens, Günter
59
Verbeke, Alain
58
Kirchgeorg, Manfred
57
Kreutzer, Ralf T.
57
Kraus, Sascha
54
Sheth, Jagdish N.
54
Foss, Nicolai J.
53
McDonald, Malcolm
53
Zentes, Joachim
53
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52
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52
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52
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51
Reinecke, Sven
51
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49
Buckley, Peter J.
49
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49
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Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
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1
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
2
Marketing
management and strategy : a reader
Kotler, Philip
(
ed.
);
Cox, Keith
(
contributor
)
-
1980
-
Rev. ed.
Persistent link: https://www.econbiz.de/10000582543
Saved in:
3
Strategic
marketing
for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2008
-
7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
Saved in:
4
Chaotics : Management und
Marketing
für turbulente Zeiten
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836897
Saved in:
5
Strategic
marketing
for health care organizations : building a customer-driven health system
Kotler, Philip
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003591271
Saved in:
6
Strategic
marketing
for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10003517711
Saved in:
7
Marketing
for hospitality and tourism
Kotler, Philip
;
Bowen, John T.
;
Makens, James C.
-
2014
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009728236
Saved in:
8
Chaotics : the business of managing and
marketing
in the age of turbulence
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003803407
Saved in:
9
Strategies for high market-share companies
Bloom, Paul N.
;
Kotler, Philip
- In:
Sunrise ... sunset : challenging the myth of industrial …
,
(pp. 501-514)
.
1985
Persistent link: https://www.econbiz.de/10001933002
Saved in:
10
Marketing
for hospitality and tourism
Kotler, Philip
;
Bowen, John T.
;
Makens, James C.
; …
-
2017
-
Seventh edition, global edition
Persistent link: https://www.econbiz.de/10011596262
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