"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause …. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends … advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that …

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause … marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable … advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix …