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The role of the marketing department in the organization of the future
Kotler, Philip - In: Marktorientierte Unternehmensführung : Reflexionen - …, (pp. 489-496). 1997
Persistent link: https://www.econbiz.de/10001296694
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Planned social change and the diffusion of innovation
Zaltman, Gerald; Bagozzi, Richard P.; Andreasen, Alan R.; … - 2018
Persistent link: https://www.econbiz.de/10011899968
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Marketing-Strategie
Kotler, Philip - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 59-62). 2009
Persistent link: https://www.econbiz.de/10003885266
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Marken
Kotler, Philip - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 209-215). 2009
Persistent link: https://www.econbiz.de/10003885281
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The social and ethical side of marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503396
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Broadening the concept and applications of marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503397
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Marketing in the new economy
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503398
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Globalization and international marketing competition
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503399
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Strategic marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503400
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Improving the role and practice of marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503401