Narrow search
Showing 1 - 10 of 11
Cover Image
The role of the marketing department in the organization of the future
Kotler, Philip - In: Marktorientierte Unternehmensführung : Reflexionen - …, (pp. 489-496). 1997
Persistent link: https://www.econbiz.de/10001296694
Cover Image
Marketing-Strategie
Kotler, Philip - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 59-62). 2009
Persistent link: https://www.econbiz.de/10003885266
Cover Image
Marken
Kotler, Philip - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 209-215). 2009
Persistent link: https://www.econbiz.de/10003885281
Cover Image
Analytical marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503403
Cover Image
Marketing theory and orientations
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503404
Cover Image
Alleviating poverty : a macro/micro marketing perspective
Kotler, Philip; Roberto, Ned; Leisner, Tony - 2009
Persistent link: https://www.econbiz.de/10003876667
Cover Image
Ethical lapses of marketers
Kotler, Philip - In: Does marketing need reform? : fresh perspectives on the …, (pp. 153-157). 2006
Persistent link: https://www.econbiz.de/10003430294
Cover Image
Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane; Kotler, Philip - In: Does marketing need reform? : fresh perspectives on the …, (pp. 300-303). 2006
Persistent link: https://www.econbiz.de/10003430357
Cover Image
H2H mindset in H2H marketing
Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 81-91). 2023
Persistent link: https://www.econbiz.de/10014322296
Cover Image
Marketing in the age of disruption
Chernev, Alexander; Kotler, Philip - In: Kellogg on marketing : the marketing faculty of the …, (pp. 3-18). 2023
Persistent link: https://www.econbiz.de/10014283140