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~person:"Krafft, Manfred"
~subject:"Bibliometrics"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
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