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What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc - In: Journal of business-to-business marketing 25 (2018) 3, pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
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Understanding the selfie phenomenon : current insights and future research directions
Lim, Weng Marc - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1773-1788
Persistent link: https://www.econbiz.de/10011616973
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Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan; Camacho, Nuno; Vanneste, Sofie; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
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Challenger marketing
Lim, Weng Marc - In: Industrial marketing management : the international … 84 (2020), pp. 342-345
Persistent link: https://www.econbiz.de/10012162608
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Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian; Niemand, Thomas; Kraus, Sascha; Breier, … - In: Journal of business research : JBR 113 (2020), pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
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Predicting the consequences of marketing policy changes : a new data enrichment method with competitive reactions
Kappe, Eelco; Venkataraman, Sriram; Stremersch, Stefan - In: Journal of marketing research : JMR 54 (2017) 5, pp. 720-736
Persistent link: https://www.econbiz.de/10011762826
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Demystifying neuromarketing
Lim, Weng Marc - In: Journal of business research : JBR 91 (2018), pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
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A blueprint for sustainability marketing : defining its conceptual boundaries for progress
Lim, Weng Marc - In: Marketing theory 16 (2016) 2, pp. 232-249
Persistent link: https://www.econbiz.de/10011495116
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Health and marketing : the emergence of a new field of research
Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 229-233
Persistent link: https://www.econbiz.de/10003793480
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The evolving social network of marketing scholars
Goldenberg, Jacob; Libai, Barak; Muller, Eitan; … - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 561-567
Persistent link: https://www.econbiz.de/10003984811