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~person:"Kuo, Jyh-huei"
~subject:"Marketing management"
~type_genre:"Reprint"
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link
Tsai, Kuen-hung
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Chou, Christine
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Kuo, Jyh-huei
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2009
Persistent link: https://www.econbiz.de/10003835920
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