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~person:"Laesser, Christian"
~subject:"Marktsegmentierung"
~type_genre:"Article in journal"
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Laesser, Christian
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Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism review : the official journal of the AIEST
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Tell me who you think you are and I tell you how you travel : exploring the viability of market segmentation by means of travelers' stated personality ; insights from a mature mark...
Laesser, Christian
;
Zehrer, Anita
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
3
,
pp. 285-298
Persistent link: https://www.econbiz.de/10009622512
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2
Segmenting outbound tourists based on their activities : toward experiential consumption spheres in tourism services?
Finsterwalder, Jörg
;
Laesser, Christian
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
3
,
pp. 21-43
Persistent link: https://www.econbiz.de/10010197668
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