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Productivity metrics and consumers' misunderstanding of time savings
Langhe, Bart de; Puntoni, Stefano - In: Journal of marketing research : JMR 53 (2016) 3, pp. 396-406
Persistent link: https://www.econbiz.de/10011503075
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Bang for the buck : gain-loss ratio as a driver of judgment and choice
Langhe, Bart de; Puntoni, Stefano - In: Management science : journal of the Institute for … 61 (2015) 5, pp. 1137-1163
Persistent link: https://www.econbiz.de/10011284860
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Linear thinking in a nonlinear world
Langhe, Bart de; Puntoni, Stefano; Larrick, Richard - In: Harvard business review : HBR 95 (2017) 3, pp. 130-139
Persistent link: https://www.econbiz.de/10011685817
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Ohne Mathe geht es nicht
Langhe, Bart de; Puntoni, Stefano; Larrick, Richard - In: Harvard-Business-Manager : das Wissen der Besten 39 (2017) 7, pp. 68-79
Persistent link: https://www.econbiz.de/10011796703
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Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano; Langhe, Bart de; Van Osselaer, Stijn M. J. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
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The anchor contraction effect in international marketing research
Langhe, Bart de; Puntoni, Stefano; Fernandes, Daniel; … - In: Journal of marketing research : JMR 48 (2011) 2, pp. 366-380
Persistent link: https://www.econbiz.de/10008988435
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Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences
Langhe, Bart de; Van Osselaer, Stijn M. J.; Puntoni, Stefano - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 978-994
Persistent link: https://www.econbiz.de/10010473333
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What leaders get wrong about data-driven decisions
Langhe, Bart de; Puntoni, Stefano - In: MIT sloan management review 62 (2021) 3, pp. 14-16
Persistent link: https://www.econbiz.de/10012517562