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Many changes are occurring in food retailing. Forces driving these changes include the sales gains by supercenter, membership club, and convenience stores, the growing popularity of foodservice, the expansion of private label products (and the response by branded food manufacturers), and the...
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behavior instead of utility maximization. These principles have been incorporated into the marketing approach to pricing. A … comparison of the economics and marketing approaches toward pricing found important differences and concluded that marketing … could help increase the profits of agricultural organizations that have enough marketing power to affect price. These …
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behavior instead of utility maximization. These principles have been incorporated into the marketing approach to pricing. A … comparison of the economics and marketing approaches toward pricing found important differences and concluded that marketing … could help increase the profits of agricultural organizations that have enough marketing power to affect price. These …
Persistent link: https://www.econbiz.de/10009444939