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Exploring entrepreneurial marketing
Miles, Morgan P.; Gilmore, Audrey; Harrigan, Paul; … - In: Journal of strategic marketing 23 (2015) 2, pp. 94-111
Persistent link: https://www.econbiz.de/10011305975
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The forecasting accuracy of market share models using predicted values of competitive marketing behavior
Alsem, Karel Jan - In: International journal of research in marketing : IJRM ; … 6 (1989) 3, pp. 183-198
Persistent link: https://www.econbiz.de/10001088003
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Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan; Camacho, Nuno; Vanneste, Sofie; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
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The art of entrepreneurial market creation
Lehman, Kim; Fillis, Ian Ronald; Miles, Morgan P. - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 163-182
Persistent link: https://www.econbiz.de/10010465758
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Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
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An entrepreneurial marketing process perspective of the role of intermediaries in producing innovation outcomes
Jenson, Ian; Doyle, Richard; Miles, Morgan P. - In: Journal of business research : JBR 112 (2020), pp. 291-299
Persistent link: https://www.econbiz.de/10012230594
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The museum of old and new art : leveraging entrepreneurial marketing to create a unique arts and vacation venture
Fillis, Ian; Lehman, Kim; Miles, Morgan P. - In: Journal of vacation marketing : an international journal 23 (2017) 1, pp. 85-96
Persistent link: https://www.econbiz.de/10011689433
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Predicting the consequences of marketing policy changes : a new data enrichment method with competitive reactions
Kappe, Eelco; Venkataraman, Sriram; Stremersch, Stefan - In: Journal of marketing research : JMR 54 (2017) 5, pp. 720-736
Persistent link: https://www.econbiz.de/10011762826
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How promotions work: ScanPro-based evolutionary model building
Heerde, Harald J. van; Leeflang, Peter; Wittink, Dick R. - In: Schmalenbach business review : sbr 54 (2002) 3, pp. 198-220
Persistent link: https://www.econbiz.de/10001678866
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Health and marketing : the emergence of a new field of research
Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 229-233
Persistent link: https://www.econbiz.de/10003793480