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Asymmetric market share modeling with many competitive items using market level scanner data

Foekens, Eijte W.; Leeflang, Peter; Wittink, Dick R. - 1992

Persistent link: https://www.econbiz.de/10000834438

The changing consumer in the European Union : a "meta-analysis"

Leeflang, Peter; Raaij, Willem Fred van - 1995

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Testing causality between marketing variables using scanner data

Bult, Jan R.; Leeflang, Peter; Wittink, Dick R. - 1991

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Comparing scanner data with traditional store audit data

Foekens, Eijte W.; Leeflang, Peter - 1991

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Predicting advertising expenditures using intention surveys

Alsem, Karel Jan - In: International journal of forecasting 10 (1994) 2, pp. 327-337

Persistent link: https://www.econbiz.de/10001172399

Decomposing sales elasticities on segmented markets

Plat, Francis W. - In: International journal of research in marketing : IJRM ; … 5 (1989) 4, pp. 303-315

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Advanced methods for modeling markets

Leeflang, Peter (ed.); Wieringa, Jaap E. (ed.); … - 2017

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Modeling markets : analyzing marketing phenomena and improving marketing decision making

Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...

Persistent link: https://www.econbiz.de/10011308726

How promotions work: ScanPro-based evolutionary model building

Heerde, Harald J. van; Leeflang, Peter; Wittink, Dick R. - In: Schmalenbach business review : sbr 54 (2002) 3, pp. 198-220

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Flexible decomposition of price promotion effects using store-level scanner data

Heerde, Harald J. van; Leeflang, Peter; Wittink, Dick R. - 2002

Persistent link: https://www.econbiz.de/10001681986