Narrow search
Showing 1 - 4 of 4
Cover Image
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil; Hanssens, Dominique M.; Hauser, John R.; … - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Cover Image
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
Cover Image
The past, present, and future of marketing strategy
Sozuer, Sibel; Carpenter, Gregory S.; Kopalle, Praveen K.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 163-174
Persistent link: https://www.econbiz.de/10012301432
Cover Image
Theory + practice in marketing
Lehmann, Donald R.; Carpenter, Gregory S. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 709-710
Persistent link: https://www.econbiz.de/10011634012