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~person:"Lim, Weng Marc"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Beziehungsmarketing
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Marketing
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marketing
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Lim, Weng Marc
Wiedmann, Klaus-Peter
11
Sandıkçı, Özlem
6
Tadajewski, Mark
5
Belk, Russell W.
4
Eckhardt, Giana M.
4
El-Bassiouny, Noha
4
Eliaz, Kfir
4
Jafari, Aliakbar
4
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Firat, A. Fuat
3
Gaski, John F.
3
Gil Saura, Irene
3
Homburg, Christian
3
Hruschka, Harald
3
Kreicbergs, Toms
3
Rajagopal
3
Rowley, Jennifer
3
Saren, Michael
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Sheth, Jagdish N.
3
Sirgy, M. Joseph
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Veloutsou, Cleopatra
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3
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Abdullahi, Shafiu Ibrahim
2
Aggarwal, Himanshu
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Akaka, Melissa Archpru
2
Akrout, Houcine
2
Amasaka, Kakuro
2
Andersen, Poul Houman
2
Anderson, Chris K.
2
Angulo-Ruiz, Fernando
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Journal of business research : JBR
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of strategic marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
5
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1
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
2
Marketing
analytics : the bridge between customer psychology and
marketing
decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
3
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
4
The sustainability pyramid : a hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for
marketing
theory, practice...
Lim, Weng Marc
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10013256367
Saved in:
5
Toward a theory of behavioral control
Lim, Weng Marc
;
Weissmann, Marc Arul
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
Saved in:
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