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Market sensing and qualitative research : context, philosophy, approach and strategy
Longbottom, David - In: Alternative market research methods : market sensing, (pp. 9-19). 2017
Persistent link: https://www.econbiz.de/10011569740
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The qualitative research process part 1 : strategy, planning and data collection
Longbottom, David - In: Alternative market research methods : market sensing, (pp. 20-35). 2017
Persistent link: https://www.econbiz.de/10011569743
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The qualitative research process part 2 : data alalysis and data presentation
Longbottom, David - In: Alternative market research methods : market sensing, (pp. 36-47). 2017
Persistent link: https://www.econbiz.de/10011569744
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Alternative research methods : introducing market sensing : a qualitative and interpretive perspective on research
Longbottom, David; Lawson, Alison - In: Quantitative research methods in consumer psychology : …, (pp. 124-165). 2019
Persistent link: https://www.econbiz.de/10011954808