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~person:"Lusch, Robert F."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Dienstleistung
12
Services
10
Service-Dominant Logic
8
Service-dominant logic
8
Marketing theory
6
Marketingtheorie
6
Betriebliche Wertschöpfung
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Value creation
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Dienstleistungsmarketing
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History of economic thought
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Kundenmanagement
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1970-
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Barter economy
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Lusch, Robert F.
Bruhn, Manfred
10
Stauss, Bernd
10
Edvardsson, Bo
7
Gustafsson, Anders
6
Jaakkola, Elina
6
McColl-Kennedy, Janet R.
6
Bitner, Mary Jo
5
Corsten, Hans
5
Gremler, Dwayne D.
5
Grönroos, Christian
5
Witell, Lars
5
Aflaki, Sam
4
Baglieri, Enzo
4
Chase, Richard B.
4
Gouthier, Matthias H. J.
4
Heinonen, Kristina
4
Popescu, Ioana
4
Reichwald, Ralf
4
Stuhlmann, Stephan
4
Sydow, Jörg
4
Vargo, Stephen L.
4
Zeithaml, Valarie A.
4
Benoit, Sabine
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Cheung, Fung Yi Millissa
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Furrer, Olivier
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Hadwich, Karsten
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Helkkula, Anu
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Homburg, Christian
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Huang, Ming-Hui
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Huiskonen, Janne
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Johnson, Lester W.
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Karppinen, Henri
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Maas, Peter
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Nicholls, Richard
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Russell-Bennett, Rebekah
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Rust, Roland T.
3
Seppänen, Kaisa
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Strandvik, Tore
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To, Wai Ming
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research : JSR
1
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ECONIS (ZBW)
3
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1
Service systems : a broadened framework and research agenda on value propositions, engagement, and service experience
Chandler, Jennifer D.
;
Lusch, Robert F.
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10010483444
Saved in:
2
It's all B2B … and beyond : toward a systems perspective of the market
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 181-187
Persistent link: https://www.econbiz.de/10008934076
Saved in:
3
The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F.
(
ed.
);
Vargo, Stephen L.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003082068
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