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Determinants of consumers' intention to adopt mobile banking services in Zimbabwe

Makanyeza, Charles - In: The international journal of bank marketing : IJBM 35 (2017) 6, pp. 997-1017

Persistent link: https://www.econbiz.de/10011788300

The influence of innovation on the performance of small and medium enterprises in Zimbabwe

Makanyeza, Charles; Dzvuke, Gilbert - In: Journal of African business 16 (2015) 1/2, pp. 198-214

Persistent link: https://www.econbiz.de/10011777133

Does corporate social responsibility influence firm performance? : empirical evidence from Harare, Zimbabwe

Makanyeza, Charles; Chitambara, Tendai Linah; Kakava, … - In: Journal of African business 19 (2018) 2, pp. 155-173

Persistent link: https://www.econbiz.de/10011930381

Understanding mediators and moderators of the effect of customer satisfaction on loyalty

Chikazhe, Lovemore; Makanyeza, Charles; Chigunhah, Blessing - In: Cogent business & management 8 (2021) 1, pp. 1-19

Customer satisfaction, loyalty and corporate image play a critical role in improving loyalty within the banking sector. The current study examines the mediators and moderators of the effect of customer satisfaction on loyalty. Data were collected from bank customers (n = 308) using a structured...

Persistent link: https://www.econbiz.de/10012656970

The effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe

Muchandiona, Charity; Kakava, Nicholas Zivengwa; … - In: Cogent business & management 8 (2021) 1, pp. 1-19

The study investigated the effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe. Using a cross-sectional survey of 505 consumers, independent-samples T-test, analysis of variance and structural equation modelling were used to test research...

Persistent link: https://www.econbiz.de/10012628899

Mediators of the relationship between service quality and customer loyalty : evidence from the banking sector in Zimbabwe

Makanyeza, Charles; Chikazhe, Lovemore - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 540-556

Persistent link: https://www.econbiz.de/10011731623

Factors influencing consumers' choice of imported poultry meat products in a developing market : lessons from Zimbabwe

Makanyeza, Charles; Du Toit, Francois - In: Agrekon : agricultural economics research, policy and … 55 (2016) 3, pp. 191-215

Persistent link: https://www.econbiz.de/10011733927

Measuring consumer ethnocentrism : an assessment of reliability, validity and dimensionality of the CETSCALE in a developing market

Makanyeza, Charles; Du Toit, Francois - In: Journal of African business 17 (2016) 2, pp. 188-208

Persistent link: https://www.econbiz.de/10011559317

Factors influencing small and medium enterprises' innovativeness : evidence from manufacturing companies in Harare, Zimbabwe

Makanyeza, Charles; Mabenge, Blessing Kudzai; … - In: Global business and organizational excellence : GBOE 42 (2023) 3, pp. 10-23

Persistent link: https://www.econbiz.de/10014245222

Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe

Makanyeza, Charles; Gomwe, Adolf Garikai; Jaiyeoba, … - In: Journal of African business 23 (2022) 4, pp. 851-868

Persistent link: https://www.econbiz.de/10013417073