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The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty : the moderating role of consumer demographics
Manyanga, Wilbert; Makanyeza, Charles; Muranda, Zororo - In: Cogent business & management 9 (2022) 1, pp. 1-20
Customer experience, satisfaction and word-of-mouth intention contribute a crucial part in enhancing customer loyalty in the banking sector. This study examines the moderators of the effect of customer experience, satisfaction and word-of-mouth intentions on customer loyalty. Data were collected...
Persistent link: https://www.econbiz.de/10014429818
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Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe
Makanyeza, Charles; Gomwe, Adolf Garikai; Jaiyeoba, … - In: Journal of African business 23 (2022) 4, pp. 851-868
Persistent link: https://www.econbiz.de/10013417073
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Understanding mediators and moderators of the effect of customer satisfaction on loyalty
Chikazhe, Lovemore; Makanyeza, Charles; Chigunhah, Blessing - In: Cogent Business & Management 8 (2021) 1, pp. 1-19
Customer satisfaction, loyalty and corporate image play a critical role in improving loyalty within the banking sector. The current study examines the mediators and moderators of the effect of customer satisfaction on loyalty. Data were collected from bank customers (n = 308) using a structured...
Persistent link: https://www.econbiz.de/10014001707
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The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty: The moderating role of consumer demographics
Manyanga, Wilbert; Makanyeza, Charles; Muranda, Zororo - In: Cogent Business & Management 9 (2022) 1, pp. 1-20
Customer experience, satisfaction and word-of-mouth intention contribute a crucial part in enhancing customer loyalty in the banking sector. This study examines the moderators of the effect of customer experience, satisfaction and word-of-mouth intentions on customer loyalty. Data were collected...
Persistent link: https://www.econbiz.de/10014505501
Cover Image
Understanding mediators and moderators of the effect of customer satisfaction on loyalty
Chikazhe, Lovemore; Makanyeza, Charles; Chigunhah, Blessing - In: Cogent business & management 8 (2021) 1, pp. 1-19
Customer satisfaction, loyalty and corporate image play a critical role in improving loyalty within the banking sector. The current study examines the mediators and moderators of the effect of customer satisfaction on loyalty. Data were collected from bank customers (n = 308) using a structured...
Persistent link: https://www.econbiz.de/10012656970
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Black Friday shopping behaviour among generation y consumers in Botswana : an application of the stimulus-organism-response theory
Jaiyeoba, Olumide Olasimbo; Svotwa, Tendai Douglas; … - In: African journal of business and economic research : AJBER 15 (2020) 4, pp. 45-69
Persistent link: https://www.econbiz.de/10012669741