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Persistent link: https://www.econbiz.de/10003956044

The sales-marketing interface : a systematic literature review and directions for future research

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Modeling innovation, manufacturing, diffusion and adoption-rejection processes

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Modeling innovation, manufacturing, diffusion and adoption/rejection processes

Woodside, Arch G.; Biemans, Wim G. - In: Journal of Business & Industrial Marketing 20 (2005) 7, pp. 380-393

Purpose – Seeks to advocate adopting the comparative case study method and system dynamics modeling to inform theory and to prescribe executive actions for successfully managing new products built using radically new technologies. Design/methodology/approach – Reviews NPD theory and research...

Persistent link: https://www.econbiz.de/10014842793