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~person:"Matzler, Kurt"
~source:"olc"
~subject:"Deutschland"
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Problems and perspectives in management : PPM
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ECONIS (ZBW)
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Integrating brand and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM
10
(
2012
)
4
,
pp. 57-70
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