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Advertising expenses and research and development expenses are typically treated as operating expenses that affect current income. Managers often view advertising expenses and research and development expenses as costs and have difficulty identifying any associated benefits. However, they both...
Persistent link: https://www.econbiz.de/10009459035
Value-based management systems concentrate on actions that generate value for the shareholders in the wealth creation process (Fisher 1995; Lieber 1996; Walbert 1994). This study focuses explicitly on profitability, growth, and capital intensity as drivers of the value of the firm by extending a free...
Persistent link: https://www.econbiz.de/10009459063
literature on international marketing strategy adaptation reveals that this decision depends on the environment, industry, market … speculate that U.S. catalog firms are making adaptations to reduce the costs of international marketing operations. This cost …
Persistent link: https://www.econbiz.de/10009484486
Purpose ? The choice of an international market entry mode involves two critical considerations, leveraging internal competencies and managing environmental uncertainties in host countries. The purpose of the paper is to explicate how these two considerations affect the propensity to collaborate...
Persistent link: https://www.econbiz.de/10009484547