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relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …
Persistent link: https://www.econbiz.de/10009484485
Physical distribution services are becoming increasingly important as supply chains strive to become more efficient in the logistical flow of goods to industrial customers. Performance of these services, however, takes place during encounters that customers have with various interfacing...
Persistent link: https://www.econbiz.de/10009484488
The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample …
Persistent link: https://www.econbiz.de/10009484489
can only be applied with caution in business-to-business marketing. Implications and future directions for research are …
Persistent link: https://www.econbiz.de/10009484490
This paper makes a detailed comparison of two major financial services in Singapore: life insurance and stockbrokerage. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS) with service satisfaction and loyalty are...
Persistent link: https://www.econbiz.de/10009484549
Relationship marketing emphasizes that for a firm to be profitable, it must be attentive to those factors that affect …
Persistent link: https://www.econbiz.de/10009484550