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ZAHLUNGSBEREITSCHAFT VON KUNDEN IM GÄRTNERISCHEN EINZELHANDEL FÜR PFLANZENTÖPFE AUS NACHWACHSENDEN BZW. RECYCELTEN ROHSTOFFEN
Gabriel, Andreas; Klein, Agnes; Menrad, Klaus; … - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2011
Persistent link: https://www.econbiz.de/10009326483
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Adoption energieeffizienter Techniken in kleinen und mittleren Unternehmen - Eine Kausaluntersuchung am Beispiel der Gartenbaubranche
Hertel, Manuel; Menrad, Klaus - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2013
Die Effizienz des Produktionsfaktors Energie gewinnt durch steigende Energiekosten und die nationalen CO²-Emmissionsziele an Bedeutung. In Deutschland existieren im produzierenden Gewerbe sowie in der Landwirtschaft eine Vielzahl kleiner und mittlerer Unternehmen (KMU) deren...
Persistent link: https://www.econbiz.de/10011069500
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Clustering of groups of regular customers in horticultural retail stores in Austria
Gabriel, Andreas; Menrad, Klaus - 2008
forces the gardeners to orient their service and their marketing strategies more closely to their customers. A vague … knowledge about the needs, wishes and motives of the own customers and their shopping behaviour permits only a "grey-in-grey"-marketing …
Persistent link: https://www.econbiz.de/10009442634
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Clustering of groups of regular customers in horticultural retail stores in Austria
Gabriel, Andreas; Menrad, Klaus - Fachgebiet für Marketing und management Nachwachsender … - 2008
Paper prepared for presentation at the First Symposium on Horticulture in Europe (SHE), 17th to 20th February 2008 at Vienna/Austria held under the aegis of ALVA, APH, BNL-SHS, DGG, GSHS, IOH, INRA, NJF, PSHS, SECH, SOI and the International Society for Horticultural Science
Persistent link: https://www.econbiz.de/10008508636
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Comparison of customer satisfaction in different types of distribution channels of horticultural products in Austria and Bavaria
Kittemann, Florian; Gottl, Markus; Gabriel, Andreas; … - Fachgebiet für Marketing und management Nachwachsender … - 2008
Paper prepared for presentation at the First Symposium on Horticulture in Europe (SHE), 17th to 20th February 2008 at Vienna/Austria held under the aegis of ALVA, APH, BNL-SHS, DGG, GSHS, IOH, INRA, NJF, PSHS, SECH, SOI and the International Society for Horticultural Science
Persistent link: https://www.econbiz.de/10008508638
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Young Families as buyers of horticultural products
Schops, Johanna; Menrad, Klaus; Gabriel, Andreas - Fachgebiet für Marketing und management Nachwachsender … - 2008
Paper prepared for presentation at the First Symposium on Horticulture in Europe (SHE), 17th to 20th February 2008 at Vienna/Austria held under the aegis of ALVA, APH, BNL-SHS, DGG, GSHS, IOH, INRA, NJF, PSHS, SECH, SOI and the International Society for Horticultural Science
Persistent link: https://www.econbiz.de/10008508640
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BUYING BEHAVIOUR RELATED TO HEATING SYSTEMS IN GERMANY
Decker, Thomas; Zapilko, Marina; Menrad, Klaus - Fachgebiet für Marketing und management Nachwachsender … - 2010
The decision for buying a heating system is a long-term one, as many different aspects have an influence on this choice which were analysed in a Germany-wide, written survey. The respondents (only owners of a private house) had to answer questions about their attitude towards e.g. economics,...
Persistent link: https://www.econbiz.de/10010909902