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~person:"Monroe, Kent B."
~subject:"Natural gas"
~subject:"Pharmaceuticals"
~subject:"Pricing strategy"
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Preis
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Monroe, Kent B.
Kaiser, Ulrich
13
Osmundsen, Petter
13
Asche, Frank
12
Bertola, Giuseppe
11
Hoeberichts, Marco
11
Izquierdo, Mario
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Kwapil, Claudia
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Snir, Avichai
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Danzon, Patricia Munch
8
Fischer, Greg
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Grebe, Tim
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Mendez, Susan J.
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Raffler, Pia
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Scott Morton, Fiona
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AMS review : official publication of the Academy of Marketing Science
4
Industrial marketing management : the international journal for industrial and high-tech firms
1
Legends in marketing
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ECONIS (ZBW)
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Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
2
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
3
A closer look at reference price : a commentary
Lee, Angela Y.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 151-154
Persistent link: https://www.econbiz.de/10010187196
Saved in:
4
Commentary on behavioral price research : the role of subjective experiences in price cognition
Thomas, Manoj
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 141-145
Persistent link: https://www.econbiz.de/10010187199
Saved in:
5
An appraisal of behavioral price research (part 1) : price as a physical stimulus
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 103-129
Persistent link: https://www.econbiz.de/10010187208
Saved in:
6
Price fairness
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238855
Saved in:
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