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Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de - In: International marketing review 34 (2017) 3, pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
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Cross-cultural research in international marketing : clearing up some of the confusion
Mooij, Marieke K. de - In: International marketing review 32 (2015) 6, pp. 646-662
Persistent link: https://www.econbiz.de/10011517557
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The Hofstede model : applications to global branding and advertising strategy and research
Mooij, Marieke K. de; Hofstede, Geert - In: International journal of advertising : the quarterly … 29 (2010) 1, pp. 85-110
Persistent link: https://www.econbiz.de/10003944659
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New technology mirrors old habits : online buying mirrors cross-national variance of conventional buying
Goodrich, Kendall; Mooij, Marieke K. de - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 246-259
Persistent link: https://www.econbiz.de/10009270618
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Cross-cultural consumer behavior : a review of research findings
Mooij, Marieke K. de; Hofstede, Geert - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 181-192
Persistent link: https://www.econbiz.de/10009270636
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How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall; Mooij, Marieke K. de - In: Journal of marketing communications 20 (2014) 1/2, pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
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Measuring cross-cultural differences of ethnic groups within nations : convergence or divergence of cultural values? : the case of the United States
Mooij, Marieke K. de; Beniflah, Jake - In: Journal of international consumer marketing 29 (2017) 1, pp. 2-10
Persistent link: https://www.econbiz.de/10011669316