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Does new product growth accelerate across technology generations?
Stremersch, Stefan; Muller, Eitan; Peres, Renana - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 103-120
Persistent link: https://www.econbiz.de/10003976727
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Sources of social value in word-of-mouth programs
Libai, Barak; Muller, Eitan; Peres, Renana - In: MSI reports : working paper series (2010) 1, pp. 161-208
Persistent link: https://www.econbiz.de/10008992308
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Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing research : JMR 50 (2013) 2, pp. 161-176
Persistent link: https://www.econbiz.de/10009737785
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Adoption patterns over time : a replication
Appel, Gil; Muller, Eitan - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 499-511
Persistent link: https://www.econbiz.de/10012793469
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Delimiting disruption : why Uber is disruptive, but Airbnb is not
Muller, Eitan - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 43-55
Persistent link: https://www.econbiz.de/10012288642
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"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby; Amir, On; Muller, Eitan - In: Marketing science : the marketing journal of the … 36 (2017) 2, pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
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Timing, diffusion, and substitution of successive generations of technological innovations : the IBM mainframe case
Mahajan, Vijay - In: Technological forecasting & social change : an … 51 (1996) 2, pp. 109-132
Persistent link: https://www.econbiz.de/10001202311
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Blazing saddles : the early and mainstream markets in the high-tech product life cycle
Goldenberg, Jacob; Libai, Barak; Muller, Eitan; Peres, … - In: Israel economic review 4 (2007) 2, pp. 85-108
Persistent link: https://www.econbiz.de/10003453585
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Growth acceleration across technology generations
Stremersch, Stefan; Muller, Eitan - In: MSI reports : working paper series (2007) 2, pp. 127-147
Persistent link: https://www.econbiz.de/10003605736
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When does the majority become a majority? Empirical analysis of the time at which main market adopters purchase the bulk of our sales
Muller, Eitan; Yogev, Guy - In: Technological forecasting & social change : an … 73 (2006) 9, pp. 1107-1120
Persistent link: https://www.econbiz.de/10003417903