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Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron; Heirati, Nima; Ngo, Liem Viet - In: Industrial marketing management : the international … 43 (2014) 5, pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
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Fuzzy front-end activities in new product development process : a comparative study of Japanese and Korean projects
Mammetseyidov, Ruslan; Nagahira, Akio - In: International journal of product development : IJPD 20 (2015) 6, pp. 465-494
Persistent link: https://www.econbiz.de/10011546223
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Comparative study on FFE activities between Korean and Japanese NPD projects
Nagahira, Akio (contributor) - In: International journal of technology marketing : IJTMkt 10 (2015) 1, pp. 67-94
Persistent link: https://www.econbiz.de/10011309215
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The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron; Sok, Phyra - In: International small business journal : researching … 32 (2014) 8, pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
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The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz; O'Cass, Aron - In: Journal of strategic marketing 24 (2016) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
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Examining the new product innovation : performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra; O'Cass, Aron - In: Industrial marketing management : the international … 47 (2015), pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
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Reducing project related uncertainty in the "fuzzy front end" of innovation : a comparison of German and Japanese product innovation projects
Herstatt, Cornelius; Verworn, Birgit; Nagahira, Akio - 2003 - [Elektronische Ressource]
-end-related activities in 28 innovation projects carried out by 14 German and 13 Japanese companies to reduce project uncertainty. In all … innovation management in both the German and Japanese companies. We interviewed managers of 13 Japanese and 14 German enterprises … end" ;, activities and typical deliverables in the innovation process which might be affected by front end management …
Persistent link: https://www.econbiz.de/10009424492
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The "fuzzy front end" of product development : an exploratory study of German and Japanese innovation projects
Herstatt, Cornelius; Verworn, Birgit; Nagahira, Akio - 2002 - [Elektronische Ressource]
28 innovation projects in German and Japanese companies. We further reveal differences in the practice of innovation …
Persistent link: https://www.econbiz.de/10009424501
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Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz; O'Cass, Aron - In: Industrial marketing management : the international … 68 (2018), pp. 95-105
Persistent link: https://www.econbiz.de/10011822133
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The impact of front end innovation in new product development in Japanese manufacturing companies
Cao, Yong; Zhao, Ling; Nagahira, Akio - In: Nankai business review international 2 (2011) 1, pp. 98-118
Persistent link: https://www.econbiz.de/10009012289