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~person:"Nejad, Mohammad G."
~subject:"Agent-based modeling and simulation"
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Agent-based modeling and simulation
Consumer behaviour
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Innovation diffusion
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Agent-based modeling
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Agentenbasierte Modellierung
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Automotive services industry
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Early adopters
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Erfolgsfaktor
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Homophily
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Kfz-Gewerbe
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Marketing management
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Marketingmanagement
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Measurement
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Messung
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New product development
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Perception
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Preis
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Price
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Saatgut
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Seed
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Seeding
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Nejad, Mohammad G.
Amini, Mehdi
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Babakus, Emin
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Journal of retailing
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Success factors in product seeding : the role of homophily
Nejad, Mohammad G.
;
Amini, Mehdi
;
Babakus, Emin
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 68-88
Persistent link: https://www.econbiz.de/10010500755
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