Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"O'Cass, Aron"
~subject:"Marketing management"
~subject:"New product development"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Innovation and R&D Activities...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
New product development
Innovation
21
Innovation management
8
Innovationsmanagement
8
Produktentwicklung
8
Marketingmanagement
7
Firm performance
6
Unternehmenserfolg
5
Ambidexterity
4
Ambidextrous organization
4
Brand management
4
Marketing
4
Organisationale Ambidextrie
4
Australia
3
Dienstleistungssektor
3
KMU
3
Markenführung
3
SME
3
Service industry
3
Brand image
2
Competitive advantage
2
Complementarity
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Entrepreneurship
2
Entrepreneurship approach
2
Erfolgsfaktor
2
Exploration
2
Learning organization
2
Lernende Organisation
2
Manufacturing industries
2
Markenimage
2
Market orientation
2
New product performance
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Service innovation
2
Service quality
2
Social network
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
O'Cass, Aron
Herstatt, Cornelius
32
Brem, Alexander
30
Di Benedetto, C. Anthony
17
Dawid, Herbert
15
Lynn, Gary
15
Di Benedetto, Anthony
14
Kort, Peter M.
14
Cooper, Robert G.
13
Keskin, Halit
13
Yan, Tingting
13
Ahmed, Shamsuddin
12
Ale Ebrahim, Nader
12
Calantone, Roger J.
12
Dayan, Mumin
12
Taha, Zahari
12
Bouncken, Ricarda B.
11
Gassmann, Oliver
11
Griffin, Abbie
11
Akgun, Ali
10
Akgün, Ali E.
10
Griffith, David A.
10
Haapasalo, Harri
10
Hippel, Eric von
10
Kopel, Michael
10
Schreier, Martin
10
Schweitzer, Fiona Maria
10
Song, Michael
10
Dell'Era, Claudio
9
Lakemond, Nicolette
9
Liu, Yang
9
Lüthje, Christian
9
Simms, Chris
9
Wu, Jie
9
Zedtwitz, Maximilian von
9
Chan, Tian Heong
8
Chao, Raul O.
8
De Jong, Jeroen P. J.
8
Gokpinar, Bilal
8
Heidenreich, Sven
8
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
4
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Australasian marketing journal
1
European journal of marketing : EJM
1
International small business journal : researching entrepreneurship
1
Journal of strategic marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of intellectual resources, product
innovation
capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron
;
Sok, Phyra
- In:
International small business journal : researching …
32
(
2014
)
8
,
pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
Saved in:
2
Examining the new product
innovation
: performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
Saved in:
3
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
4
Winning through
innovation
and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
5
Achieving superior SME performance : overarching role of marketing,
innovation
, and learning capabilities
Sok, Phyra
;
O'Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
Saved in:
6
Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
Saved in:
7
Why doesn't our branding pay off : optimising the effects of branding through
innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
8
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
9
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
10
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
