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~person:"Olson, Jerry C."
~type_genre:"Collection of articles written by one author"
~type_genre:"Glossary included"
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Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
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2018
Persistent link: https://www.econbiz.de/10011899977
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Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
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2005
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7. ed
Persistent link: https://www.econbiz.de/10001855752
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Consumer behavior & marketing strategy
Peter, Jerome Paul
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Olson, Jerry C.
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2010
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9. ed.
Persistent link: https://www.econbiz.de/10003881387
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