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~person:"Pei, Yilei"
~type_genre:"Conference paper"
~type_genre:"Glossary included"
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Consumer behaviour : a practic...
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Consumer behaviour
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Consumer attitudes
2
Innovation adoption
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Innovationsakzeptanz
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B2C E-Commerce Enterprises
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Pei, Yilei
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
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ECONIS (ZBW)
3
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Models of customer experience for B2C e-commerce enterprises
Pei, Yilei
;
Xue, Wanxin
;
Li, Dandan
;
Su, Yong
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
1
,
pp. 24-33
Persistent link: https://www.econbiz.de/10011529132
Saved in:
2
Study on WeChat marketing strategy based on the purchase intention of youth group
Zhao, Jingkun
;
Liu, Honglu
;
Pei, Yilei
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
4
,
pp. 39-56
Persistent link: https://www.econbiz.de/10011763312
Saved in:
3
Factors affecting users' release behavior intention based on WeChat innovation platform : an exploratory study
Xue, Wanxin
;
Pei, Yilei
;
Li, Dandan
;
Li, Yi
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
4
,
pp. 72-82
Persistent link: https://www.econbiz.de/10011763353
Saved in:
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