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Independent characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de - In: Belgian journal of operations research, statistics and … 31 (1991) 3, pp. 127-140
Persistent link: https://www.econbiz.de/10001139385
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Explaining advertising intensity at the firm level : the Belgian case
Pelsmacker, Patrick de - In: Revue d'économie industrielle (1992), pp. 42-52
Persistent link: https://www.econbiz.de/10001139533
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The demand for cars of different sizes in Belgium : a market share approach
Pelsmacker, Patrick de - In: Belgian journal of operations research, statistics and … 30 (1990) 1, pp. 3-32
Persistent link: https://www.econbiz.de/10001087242
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Marketing, expenditure and quality-adjusted price effects on market share evolution in a segmented Belgian car market (1972 - 81)
Pelsmacker, Patrick de - In: Applied economics 20 (1988) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10001047276
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The power growth curve revisited : a comment on J. C. Tanner's car ownership growth model
Pelsmacker, Patrick de - In: Belgian journal of operations research, statistics and … 28 (1988) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10001076750
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A structural model of the demand for new cars in Belgium
Pelsmacker, Patrick de - In: Applied economics 22 (1990) 5, pp. 669-686
Persistent link: https://www.econbiz.de/10001085378
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How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Engaging consumers through branded entertainment and …, (pp. 189-201). 2015
Persistent link: https://www.econbiz.de/10011389610
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The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla; Pelsmacker, Patrick de; Beckmann, … - In: Analyzing the cultural diversity of consumers in the …, (pp. 126-145). 2015
Persistent link: https://www.econbiz.de/10011396908
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A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of marketing communications 22 (2016) 2, pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
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Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah; Pelsmacker, Patrick de; Dens, Nathalie - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 114-125
Persistent link: https://www.econbiz.de/10011292326