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~person:"Pelsmacker, Patrick de"
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Advertising effects
57
Werbewirkung
57
Werbung
37
Advertising
36
Consumer behaviour
25
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25
Belgien
22
Belgium
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Product placement
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Online-Marketing
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Psychology of advertising
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Pelsmacker, Patrick de
Kaiser, Harry M.
68
Gierl, Heribert
63
Eisend, Martin
57
Esch, Franz-Rudolf
50
Taylor, Charles Raymond
47
Bauer, Hans H.
40
Dens, Nathalie
37
Diehl, Sandra
36
Septianto, Felix
33
Wilbur, Kenneth C.
33
Anderson, Simon P.
32
Okazaki, Shintaro
30
Terlutter, Ralf
30
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Rosengren, Sara
28
Stafford, Marla Royne
28
Dahlén, Micael
27
Mueller, Barbara
27
Pepels, Werner
27
Hundhausen, Carl
26
Saffer, Henry
26
Yoon, Sukki
26
Bruhn, Manfred
25
Huh, Jisu
25
Rossiter, John R.
25
Chang, Chingching
24
Schweiger, Günter
24
Sethi, Suresh
24
Yoon, Hye Jin
24
Zaccour, Georges
24
Huber, Frank
23
Pauwels, Koen
23
Hudders, Liselot
22
Bellman, Steven
21
Ford, John B.
21
Kinnucan, Henry W.
21
Reijmersdal, Eva A. van
21
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing communications
5
Journal of business research : JBR
4
International journal of advertising : the review of marketing communications
3
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
Breaking new ground in theory and practice
2
Cutting edge international research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
Journal of advertising research
2
Journal of electronic commerce research : JECR
2
Marketing letters : a journal of research in marketing
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
The journal of brand management : an international journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Belgian journal of operations research, statistics and computer science
1
Brand management in emerging markets : theories and practice
1
Cross-cultural buyer behavior
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
Elgar advanced introductions
1
Engaging consumers through branded entertainment and convergent media
1
European Advertising Academy
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business, not as usual
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of nonprofit & public sector marketing
1
New directions in international advertising research
1
Revue d'économie industrielle
1
SpringerLink / Bücher
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
The SAGE handbook of marketing ethics
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
The influence of gender on the effectiveness of probability markers in advertising
Bušljeta Banks, Ivana
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
Saved in:
2
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
3
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
4
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
5
Planning and conducting experimental advertising research and questionnaire design
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011686471
Saved in:
6
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
7
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
8
Advertising in Belgium
Pelsmacker, Patrick de
- In:
Advertising worldwide : advertising conditions in …
,
(pp. 40-66)
.
2001
Persistent link: https://www.econbiz.de/10001599395
Saved in:
9
New advertising formats : how persuasion knowledge affects consumer responses
Pelsmacker, Patrick de
;
Neijens, Peter C.
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009508037
Saved in:
10
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
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