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~person:"Pepels, Werner"
~person:"Percy, Larry"
~person:"Schweiger, Günter"
~subject:"Werbestrategie"
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Werbestrategie
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Advertising
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Pepels, Werner
Percy, Larry
Schweiger, Günter
Kroeber-Riel, Werner
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4
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3
Elliott, Richard
3
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ECONIS (ZBW)
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Strategic advertising management
Percy, Larry
;
Rossiter, John R.
;
Elliott, Richard
-
2001
Persistent link: https://www.econbiz.de/10001565629
Saved in:
2
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10002259732
Saved in:
3
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2016
-
Fifth edition
Persistent link: https://www.econbiz.de/10013480091
Saved in:
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