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Technology and financial services : marketing in times of U-commerce
Morrison, Stacey; Pitt, Leyland F.; Kietzmann, Jan - In: Journal of financial services marketing : JFSM 20 (2015) 4, pp. 273-281
Persistent link: https://www.econbiz.de/10011480866
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Pricing strategy and the Net
Pitt, Leyland F. (contributor) - In: Business horizons 44 (2001) 2, pp. 45-54
Persistent link: https://www.econbiz.de/10001568504
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A conceptual model for the internet's impact on marketing in Iran
Ghazisaeedi, Mehdi; Pitt, Leyland F.; Chaharsooghi, S. Kamal - In: Direct marketing : an international journal 1 (2007) 3, pp. 125-145
Persistent link: https://www.econbiz.de/10003936967
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"Deal of the day" : an analysis of subscriber purchase behavior
Boon, Edward; Pitt, Leyland F.; Ofek, Nir - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 2, pp. 105-114
Persistent link: https://www.econbiz.de/10011305981
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E-Commerce, Web 2.0 and entrepreneurship : opportunities in the u-space
Pitt, Leyland F.; Watson, Richard T.; Berthon, Pierre R.; … - In: International review of entrepreneurship : IRE 7 (2009) 1/4, pp. 7-22
Persistent link: https://www.econbiz.de/10003983334
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The internet's impact on B2B sales management : some Australian evidence
Pitt, Leyland F.; Berthon, Pierre R.; Chakrabarti, Ronika; … - In: International journal of technology marketing : IJTMkt 2 (2007) 4, pp. 348-363
Persistent link: https://www.econbiz.de/10003617669
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E-relationships for e-readiness : culture and corruption in international e-B2B
Berthon, Pierre R.; Pitt, Leyland F.; Berthon, Jean-Paul; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10003650451
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Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah; Caruana, Albert; Pitt, Leyland F.; … - In: Journal of general management 35 (2009/10) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
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Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
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Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 54 (2011) 3, pp. 181-183
Persistent link: https://www.econbiz.de/10009126418