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Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising

Stafford, Marla Royne; Myers, Susan D.; Deitz, George; … - In: Journal of current issues and research in advertising : … 37 (2016) 1, pp. 59-79

Persistent link: https://www.econbiz.de/10011529735

Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media

Kowalczyk, Christine M.; Stafford, Marla Royne - In: International journal of consumer studies 40 (2016) 5, pp. 610-617

Persistent link: https://www.econbiz.de/10011620143

Exploring readers' evaluations of native advertisements in a mobile news app

Krouwer, Simone; Poels, Karolien; Paulussen, Steve - In: Journal of media business studies 16 (2019) 2, pp. 77-94

Persistent link: https://www.econbiz.de/10012176968

The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites

Zarouali, Brahim; Poels, Karolien; Walrave, Michel; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 316-335

Persistent link: https://www.econbiz.de/10012200249

Article or ad? Readers' recognition and evaluations of native advertisements on online news websites

Krouwer, Simone; Poels, Karolien - In: Challenges in an age of dis-engagement, (pp. 17-30). 2017

Persistent link: https://www.econbiz.de/10011688264

Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior

Stafford, Marla Royne; Kowalczyk, Christine M.; Levy, Marian - In: Health marketing quarterly 34 (2017) 2, pp. 128-141

Persistent link: https://www.econbiz.de/10011706894

The future of consumer decision making in the age of new media promotions and advertising

Faber, Ronald J.; Stafford, Marla Royne - In: Advertising, promotion, and new media, (pp. 351-365). 2015

Persistent link: https://www.econbiz.de/10011708761

Play Buddies or Space Invaders? : player's attitudes toward in-game advertising

Poels, Karolien; Janssens, Wim; Herrewijn, Laura - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 204-218

Persistent link: https://www.econbiz.de/10009778524

The effectiveness of benefit type and price endings in green advertising

Stafford, Marla Royne; Martinez, Jennifer; Oakley, Jared; … - In: Green advertising and the reluctant consumer, (pp. 77-94). 2014

Persistent link: https://www.econbiz.de/10010399381

Changing Roles, Changing Preferences? The Dual Impact of Gender Identity on Preferences for Sex Specific Advertising Stimuli

Poels, Karolien - 2005

This paper investigates whether gender identity, or the extent to which an individual identifies with socially constructed sex roles, moderates the influence of sex on typically male and female ad preferences. We distinguish primary from secondary ad stimuli. Universally, men prefer young women...

Persistent link: https://www.econbiz.de/10012735829