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Research framework for analysing consumerism in Mexico towards renewable energy products
Reyes-Mercado, Pável; Rajagopal - In: International journal of business innovation and research 9 (2015) 4, pp. 396-414
Persistent link: https://www.econbiz.de/10011545384
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Switching behaviour of consumers across options in the energy market : a comparative analysis in Mexico
Reyes-Mercado, Pável; Rajagopal - In: International journal of business excellence 7 (2014) 5, pp. 577-600
Persistent link: https://www.econbiz.de/10011297101
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Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of services and operations … 35 (2020) 1, pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
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Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal - In: International journal of business excellence : IJBEX 21 (2020) 1, pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
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Dynamics of disruptive innovations in outperforming global brands : a study in Mexico
Reyes-Mercado, Pável; Rajagopal - In: International journal of business excellence 11 (2017) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011710578
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Effect on stakeholders' perception of CSR : analysis of information dynamics through social media
López-Fernández, Andrée Marie; Rajagopal - In: International journal of business competition and … 4 (2015) 1/2, pp. 24-43
Persistent link: https://www.econbiz.de/10011518441
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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
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Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business innovation and research 16 (2018) 3, pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
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Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía; Rajagopal - In: International journal of business competition and … 3 (2014) 3, pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
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New product introduction and seasonality effect in food products retailing
Rajagopal - In: Journal of food products marketing 14 (2008) 4, pp. 54-75
Persistent link: https://www.econbiz.de/10003775497